‘If you bought a good quality diamond five years ago, you’re looking at a much bigger win than anything in the stock market,’ points out Robert Gannicott Chief Executive Officer of Harry Winston Diamond Corp. A point that is confirmed by the historical records of leading online diamond jeweller DiamondGeezer.com

Global supplies of rough diamonds are unlikely to meet expected demand as purchases rise with wealth in Russia, the Middle East and elsewhere in Asia.

‘There’s a lot more upside in diamond prices than the public market appreciates,’ Gannicott said yesterday in an interview in New York. ‘I don’t think the supply-demand gap is understood very well.’

Increased Exploration.
Rio Tinto Group of London, also are increasing spending on diamond exploration by 20 percent.

‘Rough diamond supply is likely to fall short of expected demand within the next three to five years,’ London-based RBC Capital Markets analyst Des Kilalea said in an August 27 note to clients. ‘Production growth will be limited as older mines become deeper and production is scaled back, while new production is not expected to fill the gap.’

Cultural Reasons
The industry expects sales to rise in China, India, the Middle East and Russia, partly for cultural reasons that are not well understood in Western countries. As sales in the U.S. have slowed, women in Russia and the Middle East have been increasing purchases of diamonds possibly as security against the possibility of divorce.

‘The ladies that become owners of these things don’t have the benefit of divorce laws that we’re used to,’ said Gannicott. ‘The ownership of a very expensive piece of jewellery that is clearly theirs and is clearly portable means a lot more than it would in our society.’

Thanks go to Simon, for his WIN A FREE DIAMOND entry and feedback

We’ve had thousands of entries to our ‘Great Name Game’ competition, we thought Simon’s contribution invited a response and might get some new rhetoric started..

Simon says ‘Name DiamondGeezer.com doesn’t inspire trust’
That suggests that bonefide companies need to use ’straight-laced names’ and only ‘dodgy traders’ choose memorable, imaginative, tongue-in-cheek brand names - presumably so you know NOT to trust them? I’m not sure what that statement says about Google, Moon Pig, Virgin or even Boots and what message is the book seller Amazon sending, given that paper production is the biggest single reason for shrinking forests. Our registered brand name is the very popular catch phrase DiamondGeezer.com not psst-wanna-buy-an-iffy-diamond.com and what are the chances of you remembering anotherjewellers.com. Surely the con man is going to get as close to a strong brand like Tiffany, Cartier as possible? Maybe Tiffony or Cartiar - actually I have no idea how the con man’s mind works and presumably they wouldn’t be very good con men if we did know their mind-set.

Customers tell us [check the blog] that our highly memorable, ironic, even iconic, DiamondGeezer.com brand name is the very thing that makes them want to find out more when buying a quality diamond engagement ring . Surely the quality of a company is down to providence, testimonial, awards, accreditations all of which drip off our walls and are referenced and can be validated on our site. What about the highly successful jewellery group Swag from Surrey or the famous and very, very upmarket jeweller, Fred of Monaco and let’s not forget Tiffany, the most popular girls’ name amongst the C’s and D’s in Essex and East London (Only teasing Essex!)

Simon Says ‘Buying an expensive diamond ring online without seeing the article is pretty weird isn’t it’
That assumes that you know about diamonds, surely with an untrained eye and far from perfect lighting conditions it is unlikely that you would be able to discern diamond qualities or values looking at a 1 carat diamond which is just 6.5mm across.

Actual size [depending on screen res.]

You could be shown or told anything, there is a multiple jeweller out there [you know who you are] that offers customers 4x magnification loop to look at diamonds when the industry standard is 10x . With a diamond engagement ring its all about the diamond’s sparkle and that’s all about quality and what better endorsement of quality than a gemological lab’s very detailed and impressive, independent certification. The labs, like GIA, AGS, HRD etc. don’t sell diamonds and so are completely unbiased.

How we demonstrate differences in diamond quality and sparkle at DiamondGeezer.com

We have a shop and yet, after nearly 40 years in the diamond business, we know we’ll be able to provide a much better service online, using the technology we have developed. We can offer more choice, more selection, more information and give you more time and less pressure. DiamondGeezer.com is a consultative service, we talk to our clients and guide them through the maze of buying a fine Diamond Ring and provide them with the knowledge that allows them to make an informed and considered decision. After we deliver the client has a ‘cooling-off-period’ and I don’t mean 10 minutes standing at a shop counter as the next customer rams their pushchair into the back of your legs. Our client’s final decision is made, without pressure, in the comfort of their own home safe in the knowledge that they can return the diamond for a full refund and should that refund not be forthcoming their credit card will protect them and refund the cash directly.

Did you know that if you buy something from a shop and take it back, because you changed your mind, that the shop is not obliged to refund your money BUT an online company is obliged – the fact is, you are better protected, by law from a ‘distant seller’ than you are from a traditional shop and think about it, have you or anyone you know ever had a really bad online shopping experience? Online companies have to work harder.

TESTIMONIAL

I found DiamondGeezer.com by accident and was initially put off by their name – how wrong could I be!?  After ordering a number of rings (and having them custom made by the wonderful Clive and Luke), I decided to take the plunge and ask them to make a ring I’d designed around a 6ct loose marquise cut Ruby.

I sent them some VERY rough drawings!  Very very very rough!!!  Luke called me and we talked through the design, step by step so that he could interpret my design correctly.  We made a few adjustments and then it was off to the CAD team to replicate on their system.

As you can see CAD brought the ring to life!  Even at that point, Luke phoned and we spent ages discussing every aspect of the design and whether anything needed to be changed.  It didn’t and I gave Luke the go-ahead to press the button!

Not only did I speak with Luke on a regular basis (nothing was ever too much trouble), I received regular emails updating me of progress and could go online and see for myself what stage we were at.  I love that aspect of their service as it feels very personal and you can get involved fully or not at all – the choice is yours.  For me, being a control freak, I loved the involvement!

A short while later (and sooner than estimated) “Hotlips” arrived.

To see my ring come to life and be part of that process for every step of the way has made it a very treasured item of jewellery.  The ring was assessed by Safeguard shortly after for valuation purposes and they commented on the excellent workmanship and actually asked who had made it – great praise indeed.

So all in all, I can recommend DiamondGeezer without any hesitation.  Clive, Luke and the team go the extra mile and it doesn’t matter if you’re a new customer or an existing one.  You can be assured of a first class service and excellent quality!  One thing that they  excel at is telling the truth, guiding you to buy what YOU want, not just what’s available and above all else, they listen.

Now I’m just waiting for my next ring to arrive ………….. !

A growing demand by consumers for polished diamonds has made the rough diamond prices go up by 16% since the beginning of the year.
The Diamond Trading Company (DTC) formerley DeBeers, made an announcement about the annual price rise on Thursday, however it did not announce any price increase for its current August sighting. The DTC announces changes in price at every diamond sight, where diamond traders gather and buy ‘boxes’ of rough directly from the company every six weeks or so.

The strong demand for high-end polished diamonds has ensured that more sight holders, who buy either from De Beers or the DTC, have had to bear the brunt of ‘‘regular” price hikes.

Diamonds with a higher quality and carat, i.e. above SI clarity and 1 carat plus, are highly sought after. These stones command a premium especially in the US and UK markets. The DTC price prices in 2008 have resulted in a 13% price increase from the start of the year.

DiamondGeezer.com also draw UK customers attention to the new strength of US$ currency, which sees the British Pound dropping against the dollar. Diamonds are traded internationally in US dollars which means the increased cost of the dollar when bought with British pounds, will compound prices rise.

DiamondGeezer.com advice? Get in quick!

DiamondGeezer.com, the leading UK diamond website which recently turned down a record investment offer of £255,000 from 3 leading Dragons on BBC Dragons’ Den reports a dramatic increase in business since the airing of the show. This includes the sale and manufacture of two very special diamond rings……… 6.68ct. CUSHION-CUT DIAMOND valued independently at £117,000 and a 5.17cts. PRINCESS-CUT DIAMOND valued independently at £149,100.

DiamondGeezer.com diamond experts provided their full consultation service to match the buyer with the cushion-cut diamond but amazingly the £149,100 Princess-cut diamond ring was bought with the click of a mouse.

Contact sparkle@diamondgeezer.com 01451-823053 for full details and more…

See other DiamondGeezer.com Valuations

Lots and lots of chat on the blogs about the brand name DiamondGeezer.com since our appearance on Dragons’ Den. There are those that love our brand name Diamond Geezer^®, and those like Dragons’ Den Peter Jones who have issues with it - however no doubt you’ll ALL remember it. So we thought we’d grab the opportunity and run an online poll and discussion group which gives you the consumer a chance to voice your opinion. In return you will be entered into a FREE draw and a chance to win a ½ carat £1,500 certificated diamond. Entries close 6am 1st December 2008. PLEASE BE ASSURED WE WILL NOT PASS YOUR DETAILS TO ANY THIRD PARTY. The competition will take most people 1-2 minutes to complete

At the time of writing [25th August 208] the competition has been running for 3 weeks, with over 2,000 entries we’ve got a reasonable body of opinion to be able to publish some results.

Have we heard from you yet? http://www.diamondgeezer.com/namegame/

ROSS is under 20 and is in a relationship (but not yet engaged or married). Ross LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as GOOD.

He added······

Having seen you guys on Dragons den, i felt your name was well thought out. if im honest the first thing I thought of was dell boy, but he did ok. your site is good however i feel it could be a little simpler for people like me who are not very familure with jewalery and diamonds but who want to impress their partners with a good choice. You;re right, i wont forget the name. keep up the good work.

HELEN is between 20 and 30 and is in a relationship (but not yet engaged or married). Helen LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as EXCELLENT.

She added······

absolutlely love the web site, brill name too…. plus the prices are really great. keep up the good work and hope to do business with you in the future..

BETTY is between 30 and 50 and married. Betty LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as EXCELLENT.

She added······

Now that the majority of people shop on line it is important to trust where and from who you buy. therefore I feel that this site conveys that by selling itself as a “Diamond ” a sound bloke. One to trust.
well done.
Betty from Ireland

BETH is between 20 and 30 and is in a relationship (but not yet engaged or married). Beth LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as EXCELLENT.

She added······

I do like the name Diamond Geezer however as a women who is forever pointing out engagement rings to my partner, as terrible as it sounds I would want it to come from a name that makes me think of luxery and quality rather than have the impression that it came from Del Boy! It is easy to remember and because of this, I have visited the site many times to continue to hint/persuade/push my partner in the right direction!
I do like the honesty of this site and the name seems to be saying ‘get your quality goods with no nonense’ and that is appealing. I have tried many rings on but have been put off by the pretentious attitudes and nonsense wording - this site does not do this.
In my honest opinion, as a woman who spends all her free time on diamond websites please trust me when i say - unless you read the defintion of Diamond Geezer it does not create an image of quality, reliability or trust - which you need when internet buying. Also, I think i would be really disappointed if i opened a ring box with the name Geezer on it! It is pretentious of me to say but it is equally very honest.
I think this site name may appeal more to men however as i have said, on your special day you dont want to think you’re man has bagged you a back street deal, you want to feel really special.
On the plus side, I would struggle to remember many other diamond site names and when my partner saw it he laughed so it does the job of bringing it to your attention and helping you to remember it and revisit.
All the best and i hope you can put me and my man out of misery and give us the ring i want that he really can’t afford!
Beth