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Thanks go to Simon, for his WIN A FREE DIAMOND entry and feedback

We’ve had thousands of entries to our ‘Great Name Game’ competition, we thought Simon’s contribution invited a response and might get some new rhetoric started..

Simon says ‘Name DiamondGeezer.com doesn’t inspire trust’
That suggests that bonefide companies need to use ’straight-laced names’ and only ‘dodgy traders’ choose memorable, imaginative, tongue-in-cheek brand names - presumably so you know NOT to trust them? I’m not sure what that statement says about Google, Moon Pig, Virgin or even Boots and what message is the book seller Amazon sending, given that paper production is the biggest single reason for shrinking forests. Our registered brand name is the very popular catch phrase DiamondGeezer.com not psst-wanna-buy-an-iffy-diamond.com and what are the chances of you remembering anotherjewellers.com. Surely the con man is going to get as close to a strong brand like Tiffany, Cartier as possible? Maybe Tiffony or Cartiar - actually I have no idea how the con man’s mind works and presumably they wouldn’t be very good con men if we did know their mind-set.

Customers tell us [check the blog] that our highly memorable, ironic, even iconic, DiamondGeezer.com brand name is the very thing that makes them want to find out more when buying a quality diamond engagement rings . Surely the quality of a company is down to providence, testimonial, awards, accreditations all of which drip off our walls and are referenced and can be validated on our site. What about the highly successful jewellery group Swag from Surrey or the famous and very, very upmarket jeweller, Fred of Monaco and let’s not forget Tiffany, the most popular girls’ name amongst the C’s and D’s in Essex and East London (Only teasing Essex!)

Simon Says ‘Buying an expensive diamond ring online without seeing the article is pretty weird isn’t it’
That assumes that you know about diamonds, surely with an untrained eye and far from perfect lighting conditions it is unlikely that you would be able to discern diamond qualities or values looking at a 1 carat diamond which is just 6.5mm across.

Actual size [depending on screen res.]

You could be shown or told anything, there is a multiple jeweller out there [you know who you are] that offers customers 4x magnification loop to look at diamonds when the industry standard is 10x . With a diamond engagement rings its all about the diamond’s sparkle and that’s all about quality and what better endorsement of quality than a gemological lab’s very detailed and impressive, independent certification. The labs, like GIA, AGS, HRD etc. don’t sell diamonds and so are completely unbiased.

How we demonstrate differences in diamond quality and sparkle at DiamondGeezer.com

We have a shop and yet, after nearly 40 years in the diamond business, we know we’ll be able to provide a much better service online, using the technology we have developed. We can offer more choice, more selection, more information and give you more time and less pressure. DiamondGeezer.com is a consultative service, we talk to our clients and guide them through the maze of buying a fine Diamond Ring and provide them with the knowledge that allows them to make an informed and considered decision. After we deliver the client has a ‘cooling-off-period’ and I don’t mean 10 minutes standing at a shop counter as the next customer rams their pushchair into the back of your legs. Our client’s final decision is made, without pressure, in the comfort of their own home safe in the knowledge that they can return the diamond for a full refund and should that refund not be forthcoming their credit card will protect them and refund the cash directly.

Did you know that if you buy something from a shop and take it back, because you changed your mind, that the shop is not obliged to refund your money BUT an online company is obliged – the fact is, you are better protected, by law from a ‘distant seller’ than you are from a traditional shop and think about it, have you or anyone you know ever had a really bad online shopping experience? Online companies have to work harder.

Lots and lots of chat on the blogs about the brand name DiamondGeezer.com since our appearance on Dragons’ Den. There are those that love our brand name Diamond Geezer^®, and those like Dragons’ Den Peter Jones who have issues with it - however no doubt you’ll ALL remember it. So we thought we’d grab the opportunity and run an online poll and discussion group which gives you the consumer a chance to voice your opinion. In return you will be entered into a FREE draw and a chance to win a ½ carat £1,500 certificated diamond. Entries close 6am 1st December 2008. PLEASE BE ASSURED WE WILL NOT PASS YOUR DETAILS TO ANY THIRD PARTY. The competition will take most people 1-2 minutes to complete

At the time of writing [25th August 208] the competition has been running for 3 weeks, with over 2,000 entries we’ve got a reasonable body of opinion to be able to publish some results.

Have we heard from you yet? http://www.diamondgeezer.com/namegame/

REBECCA is between 20 and 30 and is in a relationship (but not yet engaged or married). Rebecca LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as EXCELLENT.

She added······

Well I remembered the name of the company, so it’s got to be good. There’s no point of having a fancy name if people are just going to forget it. Your website makes it easy to see exactly what you have on sale and is easily laid out neatly in to different cuts etc.

HELEN is between 30 and 40 and single. Helen LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as UNEQUALLED.

She added······

great name
love diamonds.
diamond geezer is forever, and a girls best friend

DOROTHY is between 50 and 60 and single. Dorothy LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as EXCELLENT.

She added······

love the site, passionate and excited about diamonds, as I am, want to meet a diamond geezer with a diamond geezer in his hand for me!!!

MARTIN is between 30 and 40 and single. Martin DISLIKES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as GOOD.

He added······

Don’t listen to the other two - they only want the diamond ring!

SUSAN is over 60 and married. Susan LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as EXCELLENT.

She added······

Thought you had a rough few mins on Dragons Den but you held your own. Some comments were unfair about the company name but in my opinion its a name you wont forget.I will certainly be logging on again in the future when jewellery is on my shopping list. You dont need it but “Good luck to you and your team”.

VICTORIA is between 30 and 50 and married. Victoria DISLIKES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as GOOD.

She added······

I don’t like the term. Sounds to “mockney” like a Guy Ritchie film or something. A bit gangster !! Also when I tried to google diamond geezer there were quite a few sites, so this might make it a bit confusing for people. I like the fact you stress about blood diamonds on your home page. The colour scheme of your website is very nice, it’s very clear easy to read and very easy to navigate.

FAYE is between 30 and 50 and is in a relationship (but not yet engaged or married). Faye LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as EXCELLENT.

She added······

the name sticks in your mind and is quite cheeky but fun.

TANYA is between 20 and 30 and single. Tanya LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as GOOD.

She added······

The site does not come up under a google search, unless you remember the name. Some more work needs to be done to make the website name more well known, eg sponsering, maybe like a football team or radio show.