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Wedding ring personalisation services - such as that offered by Diamond Geezer - are becoming more popular among buyers, it has been claimed.

A growing number of customers are becoming more involved with the design of their wedding ring as they seek a personalised item that is unique.

This is according to a writer known as Katy, who said in an article for Diamond News that individualisation is becoming one of the biggest areas of the jewellery industry.

"Manufacturers are aware of their customers' special requests and offer web-based configuration options allowing bridal couples to generate a preliminary design on the internet," she remarked.

Diamond Geezer is one firm that provides such a service, having recently launched a new web-based offering that features over 30,000 wedding ring options for customers – the widest range on the market.

The final design is then ready for the buyer within around seven working days, thanks to rapid-prototyping systems and CNC milling machines that can produce the items quickly.

Commenting, Regensburg-based jeweller Maximilian Dieterle explained such offerings are particularly popular among the younger generation. 

Diamond Geezer is now offering in excess of 30,000 wedding ring designs and options to buyers after spending a year working on a new collection for customers.

A year of design work has gone in to the new collection of wedding rings that has been launched by Diamond Geezer.

We spent 12 months coming up with over 30,000 wedding ring designs and options from which to choose, a range that is believed to be the widest on the market – be it online or in traditional shops.

Additionally, we have invested heavily in computer technology and programming to implement a simple online ordering system that lets buyers make their choice without being weighed down by "perplexity or confusion", while the process also tracks precious metal prices, letting us control our margins more tightly and improve value for consumers.

And the finished wedding ring will be delivered to the client within approximately seven working days, thanks to our CNC milling machines and rapid-prototyping systems that can produce the jewellery quickly.

In addition to wedding rings, Diamond Geezer also offers earrings and pendants containing the precious gems, as well as engagement and eternity rings.