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Around a month ago DiamondGeezer.com posted a blog about the famous Beau Sancy Diamond going up for auction on may 14th. The estimated value of this diamond & what people thought it would sell for was $4 million. Sotheby’s held their auction in Geneva and, on May 14th 2012, the Beau Sancy sold for an amazing $9 million to an anonymous bidder. The reason for the Beau Sancy selling for such a generous offer is it’s fascinating history & beautiful story. Lord of Sancy bought the “Beau Sancy” for his wife, Marie de Medici, who was one of the richest women in Europe and part of the  famous Medici family of Italy. Sadly, Medici’s husband was murdered & she lost all of her wealth & in 1604 was forced to sell the diamond to King Henry IV of France for 80,000 florins. The diamond was passed through Henry’s descendants and many royal families of Europe. The Beau Sancy is said to be one of the most important & historic diamonds to ever go to an auction making it a memorable & extra special sale. The owner of the Beau Sancy must be extremely happy!

LEE is between 30 and 50 and is in a relationship (but not yet engaged or married). Lee LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as UNEQUALLED.

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This is a really good site. I watched the dragons den issue and have to say I was dubious of the name but you’ve certainly changed my view. The website is classy and very innovative in its approach to selling diamonds. The name stuck in my mind and the website bowled me over. My comment is that to a novice buyer, specifically of engagement rings as I am, it is not immeadiately apparent from the home page what to click on to get where you need to go. Both wedding and eternity rings are specifically listed but not engagment rings, which I can see being a significant reason for people visiting your site.
In addition, I spent quite a long time browsing diamonds and ring styles and came up with many alternatives. It would be nice to have some method of saving these so I could compare them side by side, perhaps even with a personal account so I could research over a number of days and revisit my favourites.

MICHELLE is between 30 and 50 and is in a relationship (but not yet engaged or married). Michelle LOVES the brand-name Diamond Geezer ^® and described the DiamondGeezer.com web site as EXCELLENT.

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I thought the Dragons were impressed for a reason! The brand came across very well on the programme and it must have been a difficult decision to turn them down but perhaps for the best in the long run. The website it great to use and easy to find what you want. There is so much choice and so its reassurning to have the option to get in touch and talk to someone about things too.