MATT is between 30 and 50 and married. Matt LOVES the brand-name Diamond Geezer ® and described the DiamondGeezer.com web site as GOOD.
The name has some pretty ropey connotations but because of the TV coverage on Dragon’s Den I feel this is a site I would trust and, yes, it is unlikely I would forget where to go to buy my diamonds.
I think if anyone else had done the pitch I may not feel as happy to purchase from here. As it is I believe that guy has achieved more on DD than a lot of standard advertising would have.