Watches are ‘growing in popularity’ this autumn

Retailers have revealed that jewellery and watch sales have increased in the last four months.

Watches are doing well in the autumn sales, says an expert.

According to Retail Jewellery writer James Knowles, the monthly Distributive Trades Survey (DTS) has revealed that October was a good month for retailers, who saw an increase in sales for jewellery items – which may include sports watches.

Shop owners questioned by the Confederation of British Industry have witnessed growth for the fourth month running, recording an average of 58 per cent rise in trade in the last month.

The latest DTS also showed customers returning to the high street has given the industry more confidence, with 43 per cent of retailers expecting sales to rise again this month.

These figures follow recent findings from Gem Diamonds, which has seen a 25 per cent rise in jewellery sales, with much of the growth in popularity coming from the Far East.

It also reported that it has witnessed a 25 per cent price increase as demand continues to grow.