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DiamondGeezer.com
are committed to operating our businesses with a
view to ensuring that consumers buying diamond
jewellery are able to rely with confidence on the
professional and ethical standards and technical
skills of the gem diamond industry, taking account
of the following:
- Natural diamonds are objects
of prestige, a luxury good, acquired for
sentimental reasons and are regarded as items of
value by the consumer
- Diamonds are a unique item
about which the consumer has limited expertise
and consequently, in order to make an informed
choice, the consumer is reliant on (i) the
standards and integrity of the diamond industry,
and (ii) information from the diamond industry
as to cut, colour, clarity and carat weight and
other attributes, including the application of
any treatment 1
- The highest professional and
ethical standards and technical skills are
necessary to ensure that consumer trust is not
misplaced and that the reputation of the gem
diamond industry is maintained and enhanced
- Consumers expect to purchase
diamonds in their natural state, without any
treatment, beyond the accepted skills of
craftsmanship associated with their cutting and
polishing and therefore the danger of
non-disclosure of treatment of natural diamonds,
and the passing off of partly or wholly
synthetic diamonds and simulants as natural
diamonds, is contrary to the interests of
consumers
- The injury and hardship
suffered by local populations (and the potential
for it) when conflicts arise in diamond
producing areas are unacceptable, as is seeking
to profit from such conflicts.
1 Treatment means any
process, treatment or enhancement changing,
interfering with and/or contaminating the natural
appearance or composition of diamond. It includes
colour (and decolourisation) treatment, fracture
filling, laser and irradiation treatment
and coating.
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DiamondGeezer.com are committed
to operating our businesses in such a way that
we neither engage in, nor encourage in any
manner, the following practices which are
regarded as unacceptable and against the public
interest and that of the diamond industry:
- Buying and trading rough diamonds from areas
where this would encourage or support conflict
and human suffering
- The use of child labour
- Practices which intentionally or recklessly
endanger or harm the health or welfare of
individuals
- Conduct which conflicts with the principles
set out in (1) above, thereby bringing the
diamond industry into serious disrepute.
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DiamondGeezer.com are committed
to the highest industry ethics including the
following:
- Action to address concerns arising out of
the misuse of rough diamonds in support of
conflict and regular discussions on other issues
relevant to the gem diamond industry to enable
appropriate and timely industry responses
- The provision of proper working conditions
(including the health, safety and well-being of
workers)
- The dignity of individuals and best
practices to ensure the fair treatment of
individuals
Full compliance with
international best practice and the related
regulatory framework with respect to the
environment
- Full disclosure at all levels of the diamond
distribution chain and, most importantly, to
consumers, of all treatments to natural diamonds
and with respect to wholly or partly synthetic
stones and compliance with the rules,
regulations and guidelines published from time
to time by the diamond industry's governing
bodies.
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