Still a family firm and soon to be a third generation family firm, the Billings, nicknamed the B’lings by Theo Paphitis on Dragons’ Den, have been in fine diamond jewellery design and manufacture since 1969.
Diamond Geezer, what’s it all mean?
The phrase ‘Diamond Geezer’ is London slang; the Oxford slang dictionary defines a ‘Diamond Geezer’ as ……
A really wonderful man, helpful and reliable; a gem of a man. A commonly heard extension to ‘diamond’. [Mainly London use] meaning a good ‘solid’ reliable person. Not a bad set of standards to live up to and in a somewhat traditional & stuffy industry, it’s a fun, ice-breaking brand name that you will not forget.
DiamondGeezer.com is totally unique, we pledge and deliver an outstanding shopping experience, service and value that simply can not be matched by standing at the counter of a traditional jeweller. We are award winning jewellery manufacturers and loose diamond brokers. The diamonds featured on our site every day are independently certificated by the leading gemological laboratories. The diamond sections of our web site are populated by C.S.O (DeBeer’s) site holders using our very powerful, bespoke and exclusive software which we first started developing in 1994. The site holders/cutters set the prices you pay for the loose diamond, we take a fee from them, rather than the traditional retail margin from you. The cutters can of course all see each other’s listings and can and do price aggressively to win the business. That makes DiamondGeezer.com a self-contained competitive arena. Our site and service provides you with a conduit directly to the diamond cutter, you can’t get closer to the mine. We arrange shipping, insurance and import and then make and set your loose diamond in an outstanding diamond ring or piece of diamond jewellery and because its made especially for you, she will be the only person to ever put it on, the only person to ever wear it.